Often times, we find ourselves in less than desirable circumstances. Whether this is personal, emotional, or perhaps even in business, life tends to enjoy throwing the occasional curve-ball.

Once we've been hit with that curve-ball, life provides us two choices: become enraged, and stomp our feet, or to pick ourselves up and laugh about it. In 2006 our fearless leader, James Costantini, set out to start a revolution. James thought that... [READ ON]

• See us at Surf Expo '08? Don't forget to get in touch with us! Contact us today!
• We're being featured in the September 5th '07 edition of The Boston Globe! Read now!
• We'll be unveilling a series of new products at the Surf Expo in Orlando Florida September 14-16!
• Life Sucks official launch in Boston, was a huge success! Check out the photos!