Founded in Fall 2005, Life Sucks® is the newest brainchild of Boston’s own James Costantini. Life Sucks® provides a rapidly expanding lineup of apparel for both men and women. Initially, the product line will be made up of the classic graphic t-shirt style. In the future plans are to have a lineup ranging from sweatshirts and hats to novelty items including Frisbees and bags.

Our corporate mantra is to celebrate life’s little screw ups, however we do in fact realize that sometimes it’s true: life sucks! Realizing that, we decided to not only sell products that celebrate life -- and it’s subsequent shortcoming -- but to do our part to bring awareness to worthy causes that need our help.

As time goes one, plan include the addition of frequent, limited edition Take Action Tee’s, from which all proceed will go to benefit the associated cause. At Life Sucks® we encourage all to not get bogged down by life’s shortcoming, but to get up and celebrate life, and all it’s little screw ups!

Our team is made up of a board of successful businessmen is various feilds, as well as a select number of dedicated individuals focused on furthering our cause.

Board of Directors

James Costantini
James is a serial entrepreneur from the Boston area.

Vince Costantini
Successful investment banker located in the Boston area.

Jeremy Heilpern
Brand strategist; Award winning designer.

Colby Cousens
Salesmen extraordinaire located in the Boston area.